The company had a legacy of publishing annual reports and other printed material.
Using photographs from the company’s employees
In order to keep the stories engaging and relevant we used as much photographs as we could from the employees who had been to the country setting up the programs.
This created a strong attachment to what was being said and the copy was always reviewed many times for language, accuracy, grammar and style.
For this particular cover we ended up cropping an image and using another one for the background in order to hide the garbage cans that were in the original shot. The photograph was so strong that I wanted the text to vanish and I kept it simple and unobtrusive.